- Technology
- AV1 at scale; the AV2 specification, published in May 2026; VVC where it fits; content steering; client and server data reporting (CTA-5004, CTA-5006); HTTP/3 over QUIC; Media over QUIC as IETF Internet-Drafts; browser APIs for decoding and transport.
- Infrastructure
- Multi-codec ladders, steering control planes, QUIC at the edge, and Media over QUIC relays in trials.
- Economics
- Bytes per quality level keep falling while encode work grows with codec complexity; delivery still scales with viewers, hours and bitrate, and storage with rungs and codecs.
- Cargo
- Coded pictures, decoded for display — the same kind of cargo as the first digital era.